Week 11: Marketing With Super.tech

Super.tech is a company which develops different software's to bridge the gap between near-term quantum computers and practical applications. Super.tech has the ambition to become quantum's one stop shop while targeting its customer base of both professionals aiming to extract business value from quantum, as well as for quantum hardware engineers who are aiming to optimize their systems. One of the approaches of Super.tech is to unite different aspects of quantum computer science and quantum physics that would originally be separated through traditional computers. 

When it comes to the marketing side of Super.tech, there are a handful of aspects that they should look at to accomplish in order to achieve a strong overall message and customer relation. Technology itself is very confusing for many to begin with, along with this, being a newer company also does not help. One of the biggest things that Super.tech is going to have to focus on is showing its customer base the main difference between them and a normal computer company. Being that Super.tech is also more of a software company, it will be extremely important for them to reach out to those who are in desperate need of a software update. Regardless if these other companies are big or small, it will be an easy way for them to get their name out there and help them grow for the future. In the picture below, this is an example of what Super.tech needs to do and show their customers the difference between Super.tech, and the other original computer softwares.