When it comes to the use of infographics, there are a handful of important aspects to understand. According to Wes Holing of Techsoup, the use of colored visuals increasees peoples willingness to read content by about 80% and increaseses knowledge and image retention by more than 50%. Additionally, content with images have about 94% more views than those without (Holing, 2017). Infographics themselves are made up of two main categories which consist of data and graphics, along with headers and the body copy. The data and graphics section refers to the use of charts, graphs, and other data visuals like pictures and illustrations. In the headers and body copy section, this will include the title, sub-headers, as well as text that can put the graphics better into context. In the picture depicted below, the infographic includes both the display of data visuals by having gifts in the form of bar graphs, along with text and titles to help viewers understand the context behind the graphics.
Infographics themselves seem pretty straight forward including a title, graph and a couple words for context. What most people do not understand is the time and effort that has to go into something as impactful as an infographic. In the same video from Techsoup, Holing outlines the ten steps one has to take in order to create a successful infographic along the key differences between creating an infographic for a business, versus an everyday infographic for a nonprofit or smaller organization. As seen in the photo below, there are about 10 different steps to take when creating an infographic. From selecting the topic or idea, all the way to designing and testing, each step plays a critical role in the effectiveness and success of the graphic. One of the biggest things that Holing outlines is how some businesses may have the ability to design and test an infographic where as others may not. In a case like this, Holing recommends that you should simply determine the look you are going for, write out a copy, and then illustrate the final copy of the graphic itself to have the same effect.
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